By displaying dynamic elements in your ads you can deliver personalized messages to your audience. This helps in making sure you show the right content to the right people at the right time. In this tutorial, we will explain how you can easily add dynamic content to your ads.
For this, you need to have an ad set that is already connected to a dynamic feed. If you’re not sure how to do this, please check out this article.
Part I: Adding or creating your first dynamic element
Ads that display content from a dynamic feed can be extremely valuable. These ads are often used for (but not limited to) remarketing campaigns, as they let you display dynamic information such as price, discount value, and the product descriptions that your website visitor is most interested in.
There are two ways to connect an element to a dynamic value. You can either add a new, dynamic element to your ad, or you can make an existing element dynamic. Below, we will explain both options.
Option 1: Adding a new, dynamic element
First, open your ad set in single view and click on the “add element” button in the top left of the scene. In the dropdown menu, click on “dynamic”.
Now, you have to select a reference (for example “price”) and an index (number).
Option 2: Making an existing element dynamic
Aside from adding a new element, you can also make an existing element dynamic. For this, you also have to open your ad set in single view. Here, you navigate to the property panel and click on the “dynamic” toggle. Then, select a reference and an index.
Part II: Displaying multiple dynamic elements
With Bannerwise, it is possible to make multiple elements dynamic. Simply follow the steps above again to add more dynamic elements.
When you are adding a second or even third dynamic element, one thing will be different. After adding a new element and choosing the reference, you can now choose from more than one index. This is because the amount of indexes you can
select is based on the number of dynamic elements you have already added.
So when you are, for example, about to add a second dynamic text element that also has a “price” reference, you will see that you can select index 1 or 2.
In case you want to add multiple elements that all represent the same product, it is important to always select the same index for all references. This way, all displayed information matches with the product you’re showing. For example, you want to display two products in your ad, that both consist of an image, price tag, and button. For this, you need to group the first product under index 1 and the second product under index 2.
Want to learn more? Check out the following tutorials: