To make the in-banner video ads for the campaign you’ve just created in Google Ads,
you either need desktop software or an online tool to build your ads with, and an ad
server that is certified to create third-party tags (3PAS) for Google Ads.
There are only a few vendors worldwide that offer this solution. Bannerwise is one of
them. For creating in-banner video you can easily use our Creative Management
Platform (CMP). This is a cloud-based solution that allows users to build, scale, publish
and optimize digital advertising content. Its core task is to enable you to effortlessly
creating more, relevant and better performing digital ads.
For the rest of this guide, we’ve assumed you’ve chosen Bannerwise to create your in-
banner videos with. This is actually quite easy, but to make sure you will have the thumb-stopping ads you desire, we will guide you through our platform step by step.
Step 1: Log in with your your Bannerwise Account
For this, you navigate to bannerwise.io and click on "Log in". Enter your account’s
username and password. Don’t have an account? Request a trial and get started today.
Step 2: Select the ad type.
You will start on your Home Screen. Here, you’re asked to select the type of ad you want to make. Click on "Create" and "Display Ads".
Step 3: Create a "Standard Ad".
Since in-banner video is only supported for standard ads and not for dynamic ads, click on "Create Standard Ads".
Step 4: Select an advertising network.
Select the online advertising network or DSP you want to create ads for. You’ve created a campaign in Google Ads, so search for "Google Ads" and select the network.
Step 5: Start from scratch.
We do not offer templates for in-banner video just yet, so start creating your ads from
scratch. Click the button.
Step 6: Select sizes.
Select the sizes you’d like to use for your designs. Since in-banner video ads are best
displayed in larger sizes, we would recommend to use 970x250, 300x1050, 300x250,
336x280 and 300x600 for your in-banner videos. As always, you can choose multiple
sizes at once. When selected, click "Continue".
Step 7: Add a name to your ad set.
Like the name? Click "Done". You’re now ready to start building your in-banner video ad.
Step 8: Add a video element.
Click on the blue plus to add elements to your banner. Here, select "video".
Step 9: Upload your video.
You can now upload a video to the library by clicking on "Browse files" or dragging the video file into the screen. Make sure that your video meets the Bannerwise specs for video ads. These are the same as Google’s specifications, so you do not have to worry about uploading the wrong extensions or sizes. Please note that you can’t use a Youtube video or any other video that is hosted on your own server. Videos are larger in file-size than other assets and need to be hosted on our Content Delivery Network (CDN) for quick delivery and viewability.
Step 10: Design your ad.
When you’ve upload the video, add all other elements that you want in your in-banner
video ad. You can use your logo, a CTA or a brand message. Don’t forget to upload a
thumbnail for your video. When selected all desired video options, click on "Preview" to see the result. If you want to know best practises for your in-banner video designs, take a look at this article.
Step 11: Generate your third-party tags.
When you have created your in-banner video ads, you can now generate third party tags (3PAS). You need these tags for submitting your request to Google.
Under "Manage" and "Ads", select "Publish" and click on "Get tags". Make sure to agree to the Terms & Conditions. Then, click on "Get tags" under the option "Generate 3rd party tags". We will now generate your tags and they will automatically be downloaded on your computer. Keep this file close - you will need it soon.
Do you want to check the settings of your third-party tag creatives? You can validate
your tags easily via https://h5validator.appspot.com/3pas/asset. Simply click on the
link and copy paste the ad tag that you’ve received after downloading.
If you want to know more about this feature and are interested in using videos in your ads, schedule a meeting with our Customer Success Manager. We will provide you with the next steps and all you need to know.
CONTENT OF THIS GUIDE:
- Introduction: The Power of Video Ads
- Chapter 1: Creating a campaign in Google Ads for your in-banner video ads
- Chapter 2: Building your in-banner video ads in Bannerwise
- Chapter 3: Preparing your Third-Party Measurement Implementation Request
- Chapter 4: Submitting your Third-Party Measurement Implementation Request