Video has proven to be effective across all forms of digital marketing. Platforms such as Instagram, Snapchat and TikTok are largely based on video content. A recent study by Facebook even showed that users tend to look at video 5 times longer than a static image.
Video is arguably the most engaging form of content out there, and as a marketer, your options are limitless. You can reach your audience with instream video ads on YouTube, or outstream ads on an editorial webpage. Our current favorite is in-banner video ads, an effective alternative to the use of static images in your display ads. Their overall performance is much better, whether it is on CTR or engagement rate.
Benefits of using in-banner video ads:
- More engaging through sight, sound and motion.
- Pay per click model.
- Smart Google Ads targeting options.
While Google Ads is the go-to advertising network for many advertisers, uploading in-
banner videos hasn’t always been that easy. It is possible as long as you have the right tools and know what steps to take. And this is where we come in!
Recently, we’ve discovered that many marketing professionals struggled with publishing their in-banner video ads. This is due to the complicated process, which is slightly different than what they’re probably used to.
We figured it was about time someone explained how publishing in-banner videos for
Google Ads actually works. So we’ve created a ‘Step by Step’ guide in which we will guide you along your way. You can use this guide when you have a Bannerwise account, but also when you use another creative management platform (CMP) or ad builder.
Just read the guide and follow the chapters you can find below. You will rock in-banner video ads in no time!
- Chapter 1: Creating a campaign in Google Ads for your in-banner video ads.
- Chapter 2: Building your in-banner video ads in Bannerwise
- Chapter 3: Preparing your Third-Party Measurement Implementation Request
- Chapter 4: Submitting your Third-Party Measurement Implementation Request
If you want to know more about this feature and are interested in using videos in your ads, schedule a meeting with our Customer Success Manager. We will provide you with the next steps and all you need to know.