A third-party tag is a piece of code inserted into a webpage and used to deliver ads. Other commonly used names are 3rd-party tags, 3PAS, or ad tags. They’re all the same.
When you create an ad set with Bannerwise, your ads are created on our server. When you want to publish your ads, you can decide to download them and upload them to your advertising network or DSP. You can also decide to let Bannerwise generate third-party tags. Basically, this is a piece of code that is inserted into a webpage. When users visit a website, the third-party tag triggers a request to the server to show the corresponding ad.
With third-party tags, you no longer have to download and upload physical files. Third-party tags also come in handy if your ads exceed size limitations. Instead of uploading the .zip files in your network, you can upload the tags.
One of the most common use cases where third-party tags are necessary is when you work with in-banner video ads for Google Ads. Please note that hosting both HTML5 and in-banner video ads in Bannerwise has an extra cost. You can take a look at this document to learn more about the pricing.
Once the third-party tags are accepted by the network, you can update your creatives in real-time. When you make adjustments to your ads in Bannerwise, the adjustments will appear in your ads without uploading or downloading anything. Instead, the system will reload the ads, overwriting their layout.
If you want to know more about using 3rd-party-tags and the benefits they will bring you , schedule a meeting with our Customer Success Manager. We will provide you with the next steps and all you need to know.