Chapter 3: Adding your Google Ads feed in Bannerwise (Non-Retail)
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Updated over a week ago

Feeds for the business types Education, Flight, Hotel, Rental, Jobs, Local deals, Real

estate property, Travel, and Custom feeds have to be uploaded as a CSV file.

Step 1: Login to your Bannerwise account.

Step 2: Navigate to the top right corner to select the "Configurations" menu and click on "Feeds".

Step 3: Select "Add Feed".

Step 4: In the dropdown menu, select "Google Ads".

Step 5: Fill in the information for your feed such as:

  • Name.

  • Choose a business type that is NOT "Retail" and add the CSV URL of your feed.

  • When everything is filled in, click on "Add feed".

In case you get an error when trying to upload your feed, take a closer look at our

article covering supported business types and feeds.

After you’ve added your feed to Bannerwise, you will be asked to map your feed.

Step 6: By mapping your feed you are connecting your feed attributes to the correct element types in Bannerwise. Each reference has to be labeled as an element type or marked as ‘Do not import’. For more information about display feeds and Bannerwise, check out this article.

There are five element types: Image, text, logo, button, and click area. Here’s an example: When you map the feed attribute "name" as a text element, you will use Bannerwise text elements for this feed attribute.

To start with, click on "Map feed" in the following screen:

Attributes similar to URL, Destination URL, or Final URL always have to be mapped as click areas, they can not be used to trigger a click.

Step 7: Simply select an element or "Do not import" for each attribute in your feed and click on "Done" when you're finished.

Please keep these rules in mind:

  • Mapping your elements as an image means that it will display the source of the image set in your feed.

  • Mapping your elements as a text or button will display it as text.

  • Click areas are used to make your ad clickable. Always map your destination URL as a click area.

  • Mapping an element incorrectly will require you to remap your feed. Check out the troubleshooting section of this guide for more information.

If you want to know more about this feature and are interested in publishing dynamic Ads for Google Ads, schedule a meeting with us! We will provide you with the next steps and all you need to know.


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