A coupon element is a powerful tool in an advertisement that goes beyond just offering special deals and discounts. Coupons are used in different market moments and different seasonal campaigns and they help deliver both commercial and branding messages. They can take various forms, such as percentage discounts, fixed-amount reductions, or buy-one-get-one-free offers. Some examples of common coupons are:
Back-to-School-Sale: “Get 20% off all school supplies”.
Easter Eggstravaganza: “Hop into savings with a 15% discount on all Easter-themed products”.
Valentine's Day Special: “Share the love with a 15% discount on all romantic gifts”.
Fall Fashion Frenzy: "Upgrade your wardrobe this fall with a $20 discount on orders over $100."
Discounts: “30% off until Friday”.
Mother's Day: "Show your love with 50% off on all Mother's Day gifts!" or "Use code: MOM23 at checkout."
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