What is a Coupon?

Include a coupon element in your ads and incentivize engagement with your target audience.

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Written by Support
Updated over a week ago

A coupon element is a powerful tool in advertising that goes beyond just offering special deals and discounts. Coupons are used in different market moments and different seasonal campaigns and they help deliver both commercial and branding messages. They can take various forms, such as percentage discounts, fixed-amount reductions, or buy-one-get-one-free offers. Some examples of common coupons are:

  • Back-to-School-Sale: “Get 20% off all school supplies”.

  • Easter Eggstravaganza: “Hop into savings with a 15% discount on all Easter-themed products”.

  • Valentine's Day Special: “Share the love with a 15% discount on all romantic gifts”.

  • Fall Fashion Frenzy: "Upgrade your wardrobe this fall with a $20 discount on orders over $100."

  • Discounts: “30% off until Friday”.

  • Mother's Day: "Show your love with 50% off on all Mother's Day gifts!" or "Use code: MOM23 at checkout."

In Bannerwise, coupon elements take the form of image elements that you can include in your ads, allowing you to direct the target audience to a specific destination URL in your website, different from product-specific landing pages or the home page.

Some of the benefits of using a coupon element in your ads include:

  • Attracting Attention: Coupons capture the attention of potential customers, making your ad stand out and piquing people's interest.

  • Encouraging Action: Coupons motivate people to take action, such as making a purchase, signing up, or visiting your website.

  • Building Loyalty: Providing coupons can foster customer loyalty and encourage repeat business.

  • Creating Urgency: Coupons with expiration dates instill a sense of urgency, prompting quick decisions.


Coupon elements are only supported by the two types of Display Dynamic Ads for Criteo.

We hope the information in this article was useful to achieve your goal. If there is anything else we can help you with and you can't find it in our help center, don't hesitate to contact us by chat. We are always ready to help you.

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