In Bannerwise it is possible to build, publish and keep in synch your Facebook DPAs to ensure that both design and feed content are always up to date displaying the latest and most relevant messages.

Depending on the product type you want to advertise, you must use, accordingly, the correct business type catalogue. Below, we’ve gather an overview of the Facebook business type catalogues Bannerwise supports at the moment together with the supported file types:

Business type catalogue

CSV feed URL

XML feed URL

E-commerce > Products

Travel > Hotels

Travel > Flights

Travel > Destinations

Property > Real estate

Automotive > Vehicles

To make things easier, we're providing you with a working CSV and XML catalog structure template per business type. In the case of CSV templates, you can edit it and add your own product information. For the XML templates, we simply provide you with the structure the catalogs must follow.

❗Important for CSV feeds:

The first line of each document shows an "#Optional" tag for those attributes that are not required on Facebook. You can choose whether to remove those optional attributes from your feed or not. However, don't remove or make any changes to the required attributes in the feed to ensure that your catalog will be accepted on Facebook. The required attributes are the ones NOT containing the "#Optional" tag in line 1 of the document. Once you're done filling in the file with product information, generate a live CSV URL.

Business type Catalogue

CSV Template

XML Template

E-commerce > Products

Products CSV

Products XML

Travel > Hotels

Hotels CSV

Hotels XML

Travel > Flights

Flights CSV

Flights XML

Travel > Destinations

Destinations CSV

Destinations XML

Property > Real estate

Real estate CSV

Real estate XML

Automotive > Vehicles

Vehicles CSV

Vehicles XML

Once you have your working feed URL (CSV or XML), proceed by uploading your feed in Bannerwise.

💡 Good to know:

To ensure that your feed URL is accepted in Bannerwise, your feed must contain the following required attributes.

Business type catalogue

Required attribute(s) for CSV & XML

Can be displayed in ad

E-commerce > Products

  • id

  • image_link

  • link

  • id ❌

  • image_link ✅

  • link ✅

Travel > Hotels

  • hotel_id

  • image

  • url

  • hotel_id ❌

  • image ✅

  • url ❌

Travel > Flights

  • origin_airport

  • destination_airport

  • url

  • origin_airport ❌

  • destination_airport ✅

  • url ❌

Travel > Destinations

  • destination_id

  • image

  • url

  • destination_id ❌

  • image ✅

  • url ❌

Property > Real estate

  • home_listing_id

  • image

  • url

  • home_listing_id ❌

  • image ✅

  • url ❌

Automotive > Vehicles

  • vehicle_id

  • image

  • url

  • vehicle_id ❌

  • image ✅

  • url ❌

We hope the information above solved your question. If there is anything else we can help you with, and you couldn't find it in our help center, don't hesitate to contact us by chat. We are always ready to help you!

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