Video is arguably the most engaging form of content out there, and as a marketer, your options are limitless. You can reach your audience with instream video ads on YouTube, or outstream ads on an editorial webpage. Our current favorite is in-banner video ads, an effective alternative to the use of static images in your display ads. Their overall performance is much better, whether it is on CTR or engagement rate.

Find below the different video ad types:

In-banner video ads are display ads with click-to-play or autoplay videos on their

foreground or background. Such as other display ads, they are shown in preset

shapes and sizes (such as 250 x 300). They can expand to a larger interactive panel or redirect users to a relevant domain.

Instream video ads are videos played before, during or after any type of video

content that a consumer has requested. You come across a lot of instream video on

YouTube or other video-related websites. Instream video ads always appear within a

video player. Examples are pre-roll, mid-roll or post-roll videos. They are often

accompanied with a "Skip video" button.

Outstream video ads ads are mobile-only video ads on content sites that are not

solely video focussed. Think news pages or social feeds. The videos play in either an

app or within the content on a specific page. These ads are designed for mobile and

tablet, so users can tap to play or scroll past them when looking for content.

If you want to know more about in-banner videos and you are interested in using videos in your ads, schedule a meeting with our Customer Success Manager. We will provide you with the next steps and all you need to know.

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