One of the biggest benefits of setting up dynamic rules and conditions for your social dynamic ads is the possibility of creating high-performing layouts and delivering better messages to your audience to persuade them. Below, you can read some of the most common use cases where dynamic rules and conditions can be applied and some ideas on how you could improve the layouts:
Social proof: show product ratings and reviews in your ads.
Create urgency: show how many items are left in stock.
Promotions: show the items that are on sale and their discount.
Before continuing reading this chapter of the Beginner's Guide, make sure you have created at least one dynamic condition in your Social Dynamic ad set. To know more about that, have a look here.
In the ad editor, click on "Default" and select the name of one condition.
The ad that you see now in the canvas is the one you can start editing and adjusting. The specific layout will show when that specific condition applies.
For example, we have added a purple sticker to the layout for those products that contain a sale_price and apply to the dynamic condition named "Sale price". For the products that fall under the "Cheap items" condition, we have added a "Last chance!" text to create scarcity.
Simply save the changes when the layout of the ad is ready. To create the different layouts per condition, follow from the beginning the steps explained in this article.
Time to preview all your ad layouts!
Click on “Preview” in the toolbar. It doesn't matter if you are in "single" or "all" view.
All view preview: In this preview mode, you can see all the other products in your feed with the designs you have currently created. If you wish to search for a specific item in the feed, you can use the Filter feature.
On the left side, you can see “All conditions”. That’s the original design you have built and where no conditions apply. Click on “All conditions”. You can now see a list with the name of all the conditions you have created for this set.
Simply click on one condition name. The ads showing in the preview now are applying the rule(s) from the specific condition that is selected. For example, the following image shows the layout of our ads that contain a sale_price after selecting the dynamic condition "Sale price".
Single view preview: If you hover over the product images, you'll see that an "eye" icon pops up. If you click on it, you'll be redirected to "Single view" preview mode.
"Single view" preview displays de ads in real size. Some of the actions you can perform from this view are previewing specific condition layouts, filtering products by dynamic value or attribute, directly publishing the DPA if you're done, and a lot more!
Make sure your changes are saved and when you're happy with the result, proceed to the last step: Generating your Facebook DPA feed.