One of the biggest benefits of setting up dynamic rules and conditions to your social dynamic ads is the possibility of creating high performing layouts and deliver better messages to your audience to persuade them. Below, you can read some of the most common use cases where dynamic rules and conditions can be applied and some ideas how you could improve the layouts:
Social proof: show product rating and reviews in your ads.
Create urgency: show how many items are left in stock.
Promotions: show the items that are on sale and their discount.
Before continuing reading this chapter of the Beginner's Guide, make sure you have created at least one dynamic condition in your Social Dynamic ad set. To know more about that, have a look here.
In the ad editor, click on "Default" and select the name of one condition.
The ad that you see now in the canvas is the one you can start editing and adjusting. The specific layout will show when that specific condition applies.
For example, we have added a red sticker to the layout for those products that contain a sales price and apply to the dynamic condition named "Sale". For the products that fall under the "Cheap items" condition, we have highlighted the price using a different colour.
Simply save the changes when the layout of the ad is ready. To create the different layouts per condition, follow from the beginning the steps explained in this article.
Time to preview all your ad layouts!
Click on “Preview” in the toolbar. It doesn't matter if you are in "single" or "all" view.
On the left side of the toolbar you can see “Default”. That’s the original design you have built and where no conditions apply. Click on “Default”. You can now see a list with the name of all the conditions you have created for this set.
Simply click on one condition name. The ads showing in the preview now are applying the rule(s) from the specific condition that is selected.
For example, the following image shows the layout of our ads that contain a sale price after selecting the dynamic condition "Sale".
Make sure your changes are saved and when you're happy with the result, proceed to the last step: Generating your Facebook DPA feed.