Creating conditions will help you build better performing layouts and deliver more personalised messages to your audience.
While serving the ad, a different version of the default ad is displayed for each created condition. This way you are able to create more relevant ads with just one feed. It will make sure that the ad will 100% be able to get the most out of every single line item in the associated feed.
Each condition is normally set up for a specific set of products. What you want is to ensure products only fall under one unique condition and therefore, the conditions you set up and the rules you add need to be unique and exact counterparts of each other. Have a look at the example below:
Scenario A
Condition 1 = If “sale_price” “exists” AND If “discount” “is less than or equals” “10%”.
Condition 2 = If “sale_price” “exists” AND If “discount” “exists”.
Scenario A, presented above, is not fully correct. Condition 2 overlaps with Condition 1 resulting in products with 10% discount or less also fall into Condition 2 because they do contain a discount. This will result in some products having two different layouts.
To avoid that, we need to change the rule If “discount” “exists” in Condition 2 and make it an exact counterpart of Condition 1’s rule If “discount” “is less than or equals” “10%”. How to do this? Check out the corrected scenario below:
Scenario B
Condition 1 = If “sale_price” “exists” AND If “discount” “is less than or equals” “10%”
Condition 2 = If “sale_price” “exists” AND If “discount” “is more than” “10%”
By setting up exact opposite rules and counterparts we ensure our products to only fall under the most relevant condition and always deliver the most suitable layout and message. Now, it is time to go step-by-step:
Step 1: From the ad editor, click on "Default" and click on "Add condition".
Step 2: Before creating your first condition, make sure your set contains all the sizes you will need and that they have been generated. Once a rule is created, it is not possible to add new sizes to your set. Click on "Yes, I'm done" if your set is ready.
Step 3: Add a name to your condition. We recommend to add a name that refers to the condition you are about to create. For example "Sale price" or "Last 10 in stock" so you can easily recognise what ad layouts you are working on or previewing later on.
Step 4: Select an attribute from your feed. The attributes that you see in the dropdown menu refer to the attributes mapped earlier when you uploaded your feed in Bannerwise.
We will choose "sale_price" because we want to create a specific ad layout for products that are on sale.
Step 5: Select the operation you want. Depending on the operation you select, you need to enter a value: number, word(s), letter(s)...
We will choose "exists" because we want to create a specific ad layout for products that contain a "sale_price" in our feed.
Step 6: Click on the “+” icon to select “AND” or “OR” if you want to add another rule to your condition and generate specific ad layouts.
Step 7: Check how many line items will be affected by the condition. A minimum of 1 line item needs to be affected by the condition in order to save the condition. A condition can’t affect the total line items of your feed. E.g. if your feed contains 500 line items, a condition must affect up to 499 line items.
When you are ready with setting up your rules and conditions, click on "Save condition".
That's it! This is how you can set up rules and conditions to your dynamic ads.
If you want to add multiple conditions, simply follow this article from the beginning again.
If you want to know more about this feature and are interested in Social Dynamic Ads, schedule a meeting with us! We will provide you with the next steps and all you need to know.
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