So, you want to create a Smart Dynamic Adset and set up dynamic rules and conditions. For this, you need to upload a dynamic content feed to our platform. In this section of the Beginner’s Guide, we will cover all basics of adding a feed, and why you need to connect it before you start using dynamic elements in your ads.
Supported dynamic networks for Smart Dynamic ads
Connecting elements to the dynamic feed is enabled by a so-called “supported dynamic network”. At this moment for Dynamic Rules and Conditions the supported networks are Facebook and Instagram.
Before starting, make sure you have a Facebook business account and a Facebook pixel.
At this moment, Bannerwise only supports Facebook Product Catalogs that have selected “E-commerce” as their business type. You can check out this article for more information. The specifications your Facebook DPA needs to follow are the same ones that for Google Ads Retail. Get the feed .XML URL from your Google Merchant Center account, CMS (Content Management System), or Feed Management Platform and upload it to Bannerwise.
You can have a look at the attributes that are able to select for Facebook here.
For more information about the specifications your feed needs to comply with for Google Ads and Google Studio, have a look at this article. Even if at this moment Smart Dynamic Ads (Dynamic Rules & Conditions) are not supported for Google, it is supported for Dynamic Ads.
Adding a dynamic feed of choice
Now that your feed settings are up, it’s time to add a dynamic feed of your choice to Bannerwise. For this, you have to follow a few steps. For this, you have to go back to the “Hub” and click on “Configurations” in the top right corner.
In the dropdown, click on “Dynamic” and then click on the “Add feed” button. Then, enter a feed name that is easily memorable and select one of the supported dynamic networks.
Fill in your feed XML URL.
Click on "Add feed".
Now, you have to start mapping your feed in Bannerwise. If you want to learn how this is done, continue reading.
Mapping your feed in Bannerwise
To make your life easier while working with dynamic elements in Bannerwise, you have to map each feed attribute (i.e. column name) in your feed. Mapping your feed is the next step after adding or uploading your feed and is required to complete the add feed process.
By mapping your feed, you are connecting your feed attributes to the correct element types in Bannerwise. Each reference has to be labeled as an element type or marked as ‘Do not import’.
There are five element types: image, text, logo, button, and click area. Here’s an example: When you map the feed attribute ‘name’ as a text element, you will use Bannerwise text elements for this feed attribute.
When mapping your feed, please keep these rules in mind:
Mapping your elements as an image means that it will display the source of the image set in your feed.
Mapping your elements as a text or button will display it as text.
Click areas are used to make your ad clickable. Always map your destination URL as a click area.
Mapping an element incorrectly will require you to remap your feed. Check out the troubleshooting section of this guide for more information.
Elements that are not used for a visual representation like ids or reporting labels do not need to be mapped.
When you’ve added your feed to Bannerwise, it’s time to use your feed and build your first dynamic ad set. To learn more about this, read the next section of our Beginner’s Guide: Creating your first social Smart Dynamic Ads.