A Facebook Product Catalogue holds information about the items that can be found in your inventory. The information found in your catalogue can be used to deliver dynamic ads to people who have searched or looked at items online.
Before starting, make sure you have the following:
Facebook business account
Facebook pixel
Product feed (Google Merchant/Retail) To know more about the setup and specifications of feed, take a look at our help center article.
Follow the steps below to create a catalogue and upload the DPA Bannerwise generated for you:
Go to Commerce Manager on your Facebook Business Page.
Click on "Add Catalogue"
Click on “E-commerce” and click on "Next".
Select "Upload Product Info" and add a name to your catalog. Click then on "Create".
Click on "View Catalogue".
Under "Catalogue", click on "Items" and click on "Add items".
Select "Use Bulk Upload" and click on "Next".
Select "Scheduled feed" and click on "Next".
Enter the feed URL generated by Bannerwise and click on "Next".
Click on "Daily" as option to update your inventory and click on "Next".
Enter the default currency for your catalog. In our case, "Euro" and click on "Upload".
Facebook will start uploading your DPA and give you an overview of the catalogue and the DPA.
This is it! From this point on you can create campaigns on Facebook using your custom dynamic product ads in this catalogue.
We hope the information in this article was useful. If there is anything else we can help you with, and you couldn't find it in our help center, don't hesitate to contact us by chat.