One of the possibilities to run in-banner video display campaigns in Adform is by using 3rd-party tags. Bannerwise supports this option, provides you with the tags you need and hosts your ads on our own Bannerwise server.

The steps below will show you the process from generating the tags in Bannerwise and uploading them in your Adform account. The use of 3rd-party tags is always enabled under request. Make sure you have access to this feature in your Bannerwise account before continuing reading.

  • In your Bannerwise account click on “Manage” and click on “Ads”.

  • Click on “Publish” on the ad set you want to publish.

  • Choose the network you need the tags for. Each network has its own tag set up and macros therefore, you must choose the network the ads will be uploaded to to ensure they will be accepted. In this specific case, the network is Adform. Click on "Continue".

  • Click on "Generate".

  • Select the ad sizes you need and add a Landing Page URL. Once that's ready, click on "Get 3rd party tags".

After clicking on "Get 3rd party tags", our platform should start generating your third-party tags and drop them in your download folder once completed. You will get a .txt file with one tag per ad size you selected. Keep the file close by, you will need it to upload the tags in your Adform account.

  • Log into your Adform account.

  • The first step is to choose the client and campaign where you will upload the tags from the top left dropdown menu. Click on "Select" when you're done.

  • Click now on "Banners" on the blue top menu and select, again, "Banners" from the options that will show.

  • Click the blue "Create" button and from the dropdown menu, select "Third Party".

  • A screen will open on the right of your screen. It is time to add information about the ad. Fill in a name, 3rd-party tag, size and the Click URL.

Please copy-paste the 3rd-party tag code snippet the way Bannerwise provides it, do not make any changes to it. Any changes could result in error and the tag not being accepted by the network.

  • Click on "Save" when you're done.

  • Go back to the banner overview. The ad you just uploaded will show in the list. Hover over with your mouse. An "eye" icon will pop-up. Click on it to preview your ad and test the Click URL.

That's it! This is how you upload 3rd-party tags for your in-banner video ads.

If you need to upload multiple ad sizes, you will need to repeat this process. Adding one tag a time.

If you want to know more about 3rd-party tags and you are interested in using videos in your ads, schedule a meeting with our Customer Success Manager. We will provide you with the next steps and all you need to know.

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