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How to upload 3rd-party tags in DV360 for your in-banner video ads?
How to upload 3rd-party tags in DV360 for your in-banner video ads?

Learn how to use third-party tags in Google Display & Video 360 and run in-banner video campaigns.

Support avatar
Written by Support
Updated over a week ago

At this moment in-banner video display campaigns in Google Display & Video 360 are only supported by using 3rd-party tags. Fortunately, Bannerwise supports this option and provides you with the tags you need and hosts your ads on our own Bannerwise server.

The steps below will show you the process from generating the tags in Bannerwise and uploading them in your DV360 account. The use of 3rd-party tags is always enabled under request. Make sure you have access to this feature in your Bannerwise account before continuing reading.

  • In your Bannerwise account click on “Manage” and click on “Ads”.

  • Click on “Publish” on the ad set you want to publish.

  • Choose the network you need the tags for.


Each network has its own tag set up and macros therefore, you must choose the network the ads will be uploaded to to ensure they will be accepted. In this specific case, the network is Google Display & Video 360. Click on "Continue".

  • Click on "Generate".

  • Select the ad sizes you need and add a Landing Page URL. Once that's ready, click on "Get 3rd party tags".

After clicking on "Get 3rd party tags", our platform should start generating your third-party tags and drop them in your download folder once completed. You will get a .txt file with one tag per ad size you selected. Keep the file close by, you will need it to upload the tags to your Google Display & Video 360 account.

  • Log into your Google Display & Video 360 account and click on "Advertisers". Select the one you need.

  • Click on "Creative".

  • From the options that show now, click again on "Creatives" and click on "New".

  • Choose "Third-party tag" and "Third part display".

  • Add a name to your ad, its dimensions, and the correct 3rd-party tag.


Please copy-paste the 3rd-party tag code snippet the way Bannerwise provides it, do not make any changes to it. Any changes could result in an error and the tag not being accepted by the network.

  • Click on "Save". That's it! You just uploaded your third-party tag for your in-banner video ads in DV360.

If you need to upload multiple ad sizes, you will need to repeat this process. Adding one tag at a time.

From the uploaded creative in Google Display & Video 360 you can preview the ad and test the clickTag to ensure the ad behaves as expected.

If you want to know more about 3rd-party tags and you are interested in using videos in your ads, schedule a meeting with us! We will provide you with the next steps and all you need to know.

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