One of the biggest benefits of setting up dynamic rules and conditions to your ads is the possibility of creating high performing layouts and deliver better messages to your audience to persuade them. Below, you can read some of the most common use cases where dynamic rules and conditions can be applied and some ideas how you could improve the layouts:

  • Social proof: show product rating and reviews in your ads.

  • Create urgency: show how many items are left in stock.

  • Promotions: show the items that are on sale and their discount.

Before continuing reading this chapter, make sure you have created at least one dynamic condition in your Social Dynamic adset. To know more about that, have a look here.

Step 1: In the ad editor, click on "Default" and select the name of one condition.

Step 2: The ad that you see now in the canvas is the one you can start editing and adjusting. The specific layout will show when that specific condition applies.

For example, we have added a red sticker to the layout for those products that contain a sales price and apply to the dynamic condition named "Sale". For the products that fall under the "Cheap items" condition, we have highlighted the price using a different colour.

To adjust the different layouts, you simply need to work in the ad editor as with any other ad. Add extra elements to the design by selecting them from the "+" menu and use the property panels on the right to colour, adjust and customize the layouts as much as you want.

Follow the steps in this chapter until all your your dynamic conditions contain a relevant layout.

Next step: Chapter 6: Previewing all layouts of your Social Dynamic Ads

If you want to know more about this feature and are interested in Social Dynamic Ads, schedule a meeting with our Customer Success Manager. We will provide you with the next steps and all you need to know.

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