When submitting your request to Google, there is a distinction between Google
Account Manager users and those who don’t. If you have a Google Account Manager,
read and follow step "1-A". If you don't have a Google Account Manager, read and
Step 1-A: Submitting when you use Google Account Manager.
If you have a Google Account Manager you should submit your request here.
Fill in all needed information, such as your contact name, contact email address, an
optional CC email address, your phone number and make sure to fill in your Google
Ads Customer ID.
Select "Display Campaign" as Campaign Type.
For the tag type you’d like to implement, select "Ad Tag" and include your Google
Account Manager’s email address.
Decide on the Ad Status you’d like for this Campaign. When you want Google to publish your ads right away, select "Enable". When you want to review them before publishing yourself, select "Pause".
Now, select "Yes" for attaching your Third-Party Measurement Implementation Request (this is the spreadsheet you’ve created earlier). Upload the document and click on "Submit". Your request will now be processed.
Go now to Step 2, is the last step!
Step 1-B: Submitting when you DON'T use Google Account Manager.
If you do not have a Google Account Manager you should submit your request here.
Fill in all needed information, such as the name of the requester (your name), contact
email address and your Google Ads Customer ID.
Select "Display Campaign" as Campaign Type
Select "NO" to the question "Do you have a Google Account Manager?"
Upload the document and select "Yes" for attaching your Third-Party Measurement Implementation Request (this is the spreadsheet you’ve created earlier).
In the box "Additional comments/instructions" describe why you want to use third-party tags. You can describe what you think are the benefits for using in-banner video, or just copy one of our standard answers instead: “I want to be able to make changes on-the fly” or “I want more creative freedom and less restrictions in regards to file size”.
Click on "Submit". Your request will now be processed.
Continue now with the next and last Step.
Step 2: Sit back and wait.
After you’ve put in your request, Google will notify you when your ads are accepted and added to the right campaign and ad group. It usually takes up to 24 hours for your
request to be reviewed, but since Google handles your request manually, it can
sometimes take a bit longer.
We always advise our clients to submit their request at least 5 working days before they want their ads to go live. It is not uncommon for Google to need a few days, and you don’t want to be stressing out during the wait.
After a short (or sometimes longer) wait, your in-banner video ads are created by
Google. When approved, you’re good to go!
That’s all there is to it.
You’ve read and taken all necessary steps for creating and publishing your in-banner
video ads for Google Ads. When done right, you will soon see the first results come
in. As said earlier, video ads perform significantly better than static ads. But keep in
mind this is only your first try.
Always analyse your results and optimize from here on. If you don’t know where to start, just let us know. A creative management platform could be the way to go.
But for now: enjoy your first in-banner video ads. We are happy to have helped.
If you want to know more about this feature and are interested in using videos in your ads, schedule a meeting with us! We will provide you with the next steps and all you need to know.
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