Retail feeds have to be in XML format and added as a URL. Find an example of an XML feed structure here
Step 1: Log in to your Bannerwise account.
Step 2: Navigate to the top right corner to select the "Configurations" menu and click on "Feeds".
Step 3: Select "Add Feed".
Step 4: In the dropdown menu, select "Google Ads".
Step 5: Fill in the information for your feed such as:
As the business type, choose "Retail" and add the XML URL of your feed. The feed URL has to be the same as the one you have added to your Google Ads campaign.
Set up a feed schedule if needed or disable it.
When everything is filled in, click on "Add feed".
If you get an error when adding your feed, take a look at the troubleshooting section of this guide.
After you’ve added your feed to Bannerwise, you will be asked to map your feed:
Step 6: By mapping your feed you are connecting your feed attributes to the correct element types in Bannerwise. Each reference has to be labeled as an element type or marked as ‘Do not import’.
There are five element types: Image, text, logo, button, and click area. Here’s an example: When you map the feed attribute "name" as a text element, you will use Bannerwise text elements for this feed attribute.
To start with, click on "Start mapping" on the following screen:
Step 7: Simply select an element or "Do not import" for each attribute in your feed and click on "Save" when you're finished.
Next step: Creating your dynamic ads in Bannerwise.
If you want to know more about this feature and are interested in publishing dynamic ads for Google Ads, schedule a meeting with us! We will provide you with the next steps and all you need to know.
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