Great, you made it this far! Now that you have created your first ads it’s time to publish them. In this section of the Beginner’s Guide, we will briefly describe the options there are to export your ads.
Determine your export of choice
There are different options of publishing your ads. This roughly depends on the type of ad you have created, but also depends on your personal preferences. The publishing options we offer are:
- Downloading your ads: You can decide to download your ads, so you can independently upload them to the selected network you’re using.
- Pushing your ads directly to an advertising network or DSP: To create a more optimized workflow for you and your team members, you have the possibility to directly “upload” your ads and push them to the right campaign.
- Generating third-party tags: You can also use third-party tags (3PAS) to deliver your ads. Basically third-party tags are small pieces of code that load in an ad that is stored on an ad server. By using third-party tags you don’t have to download and upload the physical zip files.
Always keep the specifications in mind
What’s most important, is to make sure your ads work in all available networks. Therefore we generally follow the standard specifications of the Interactive Advertising Bureau (IAB).
The most important specs are:
- 150KB maximum file size.
- 30 seconds maximum duration.
- 3x maximum loop.
What might be nice to know, is when you choose to host your ads with Bannerwise and you generate third-party tags, you are able to publish ads that exceed the 150KB file size limit. However, we do not recommend this, due to performance reasons such as loading time.
Now you know the most important specs and the options to publish your ads, we can zoom in on the publishing options some more. We will start by explaining our most favorable option: directly pushing your ads. Later on, we will also describe downloading and generating third-party tags.