The purpose of the GIF export is to be a backup for HTML, if you select "GIF" as the output file type in the publish settings, your GIF will not be animated. However, note that you can choose "Animated GIF" as an output file so your GIF it includes all the animations you added. To read more about Animated GIF, please check this article.
Instead of the export being one static image like you would get when exporting your ads as a JPEG, GIF exports can consist of multiple still screens that are shown three seconds apart.
If you export your ad as a GIF, the export will contain one static screen per slide and ignore any animations that you might have added. Furthermore, any animated elements that would normally appear at different times to avoid overlapping each other, will be displayed at the same time on the still screen.
Below you can find an example of a common pitfall when using the GIF export. One slide includes multiple texts that are shown at different times using the animation. This would work just fine when you export the ads as an HTML5 creative but since both texts are overlapping and on the same slide will not work as a GIF.
Example 1 - Incorrect set up
Export Example 1
In the examples above you can see that the GIF export will create a still screen of a slide with all assets visible regardless of the animation used. If you want to make use of the GIF export, you will be required to take a close look at how your slides are set up.
When you are setting up a banner to export as a GIF, make sure that there are no elements overlapping each other in a single slide even if they are shown at different times due to the animation! The simplest solution is to slip your banner into three of four shorter slides that each contain a bit of the content.
Example 2 - Correct set up
Export Example 2
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