To help you keep an overview of which business types support what attributes, we have created a list of all supported Google feeds and the different naming the attributes have in Bannerwise, Google's documentation and Google web designer.

To design your dynamic creatives in Bannerwise, you can only use the supported attributes that you can find under the columns named "Bannerwise" in the tables you can find below.

In case you are having trouble uploading your feed to Bannerwise, crosscheck the feed your are using with the supported attributes for your feed type. To get a more detailed overview of all required attributes per business type, check out this Google resource

To learn more about the specific feed types supported by Google Ads check out our article covering Google business types. 

Custom

Bannerwise

Google documentation

Google web designer

ID

ID

-

description

Item description

Description

imageUrl

Image URL

Image URL

url

Final URL

Landing page URL

price

Price

Price

salePrice

Sale price

Sale price

subTitle

Item subtitle

Subtitle

name

Item title

Title

Education:

Bannerwise

Google documentation

Google web designer

ID

Program ID

-

name

Program name

Program name

url

Final URL

Landing page URL

imageURL

Image URL

Image URL

subTitle

Area of study

Area of study

description

Program description

Program description

Flight:

Bannerwise

Google documentation

Google web designer

ID

Origin ID

-

name

Flight description

Flight description

imageURL

Image URL

Image URL

url

Final URL

Landing page URL

price

Flight price

Price

salePrice

Flight sale price

Sale price

Hotels and rentals:

Bannerwise

Google documentation

Google web designer

ID

Property ID

-

description

Description

Description

subTitle

Destination name

Destination name

imageURL

Image URL

Image URL

url

Final URL

Landing page URL

price

Price

Price

name

Property name

Property name

rating

Star rating

Rating

salePrice

Sale price

Sale price

Jobs:

Bannerwise

Google documentation

Google web designer

ID

Job ID

-

description

Description

Description

imageUrl

Image URL

Image URL

subTitle

Subtitle

Job subtitle

name

Title

Job Title

url

Final URL

Landing page URL

Local Deals:

Bannerwise

Google documentation

Google web designer

ID

Deal ID

-

deal_name

Deal name

Deal name

description

Description

Description

ImageUrl

Image URL

Image URL

url

Final URL

Landing page URL

price

Price

Price

salePrice

Sale price

Sale price

subTitle

Subtitle

Subtitle

Real estate and property

Bannerwise

Google documentation

Google web designer

ID

Listing ID

-

subTitle

City name

City name

description

Description

Description

imageURL

Image URL

Image URL

url

Final URL

Landing page URL

name

Listing name

Listing name

price

Price

Price

Travel:

Bannerwise

Google documentation

Google web designer

ID

Destination ID

-

name

Title

Title

salePrice

Sale price

Sale price

price

Price

Price

description

Origin name

Origin name

url

Final URL

Landing page URL

imageUrl

Image URL

Landing page URL

subTitle

Destination name

Destination name

Retail

Bannerwise

Google documentation

Google web designer

ID

id

-

imageUrl

image_link

Image URL

price

price

Installment price

url

link

Landing page URL

description

description

Product details

title

title

Product summary

salePrice

sale_price

Sale price

ads_labels

ads_labels

ads_labels

display_ads_link

display_ads_link

display_ads_link

inventory

Inventory

Inventory

We hope the information in this article was useful to achieve your goal. If there is anything else we can help you with and you couldn't find it in our help center, don't hesitate to contact us by chat.

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