All Collections
FAQ
Google Ads - Dynamic Ads
Which dynamic Google Ads attributes can I use in my ad designs?
Which dynamic Google Ads attributes can I use in my ad designs?

This article will cover what attributes are supported by the different feed types and which ones are visible in your ad design

Support avatar
Written by Support
Updated over a week ago

To help you keep an overview of which business types support what attributes, we have created a list of all supported Google Ads feeds. To design your dynamic creatives in Bannerwise, you can only use the supported attributes that you can find under the columns named "Attribute name" in the tables you can find below. The columns on the right of the tables provide an overview of the attributes that can display in your ad designs.

In case you are having trouble uploading your feed to Bannerwise, crosscheck the feed your are using with the supported attributes for your feed type. To get a more detailed overview of all required attributes per business type, check out this Google resource

To learn more about the specific feed types supported by Google Ads check out our article covering Google business types. 

Custom

Attribute name

Can be displayed in ad

ID

Item description

Image URL

Final URL

Price

Sale price

Item subtitle

Item title

Education:

Attribute name

Can be displayed in ad

Program ID

Program name

Final URL

Image URL

Area of study

Program description

Flights:

Attribute name

Can be displayed in ad

Origin ID

Flight description

Image URL

Final URL

Flight price

Flight sale price

Hotels and rentals:

Attribute name

Can be displayed in ad

Property ID

Description

Destination name

Image URL

Final URL

Price

Property name

Star rating

Sale price

Jobs:

Attribute name

Can be displayed in ad

Job ID

Description

Image URL

Subtitle

Title

Final URL

Local Deals:

Attribute name

Can be displayed in ad

Deal ID

Deal name

Description

Image URL

Final URL

Price

Sale price

Subtitle

Real estate and property

Attribute name

Can be displayed in ad

Listing ID

City name

Description

Image URL

Final URL

Listing name

Price

Travel:

Attribute name

Can be displayed in ad

Destination ID

Title

Sale price

Price

Origin name

Final URL

Image URL

Destination name

Retail

Attribute name

Can be displayed in ad

id

image_link

price

link

description

title

sale_price

ads_labels

display_ads_link

inventory

We hope the information in this article was useful to achieve your goal. If there is anything else we can help you with and you couldn't find it in our help center, don't hesitate to contact us by chat.

Did this answer your question?