A drop shadow is a visual effect that can be applied to the elements in your design. It creates an illusion of a shadow behind the elements it is added to and gives your creatives depth and dimension instead of a “flat” look. If your goal, on the other hand, is to draw attention to a particular element(s), drop shadows come in handy as well: they will create contrast between elements making them stand out from the rest. In short, drop shadow increases creativity freedom when building your ads.
This article explains how to enable a drop shadow effect in Bannerwise and the properties linked to this functionality.
Head to the single-view ad editor and add an element to the canvas. For the sake of this article, we are using a text element. Drop shadows, however, can be applied to the following element types for both dynamic and standard ads:
Select the tab “Style” in the single view editor to find Drop Shadow. By default, it is always disabled. Simply toggle it on to activate it.
You can now see 6 properties for the drop shadow feature. Adjust each of them to personalize the drop shadow to your needs:
X: Set the drop shadow horizontally.
Y: Set the drop shadow vertically.
Blur: Choose how sharp or blurry the shadow will be.
Spread: Define the size of the drop shadow. Used to apply box shadows to an element.
Color: Give the drop shadow color.
Opacity: Choose how opaque you want the shadow to be.
It’s important to understand the difference between “drop shadow” and “box-shadow”.
Drop shadows create the illusion of a shadow behind an object as if it were lifted off the surface it's resting on. It is typically a darker shade than the object itself.
Box shadow applies a shadow to the entire box element. This type of shadow is applied, for example, to image assets without a transparent background and text elements with a background color.
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