Now you’ve added your feed to Studio you should add your feed to Bannerwise. To do this, you need the "ID" and "Element" name of your feed from Studio. Check the last step of Chapter 1 to know where to get this information.
Step 1: Login to Bannerwise and click on “Configurations'' in the top right corner of the hub. Click on “Feeds”.
Step 2: Click on “Add feed” button.
Step 3: In the dropdown menu, select "Google Studio" and click on "Continue".
Step 4: In the following screen, fill in the required information:
More fields will show now.
Use the "Element" name you copied from Studio as "Content Source."
Add the "ID" number you got in Studio as "Profile ID".
Add the CSV URL of your feed. If you're using a Google Spreadsheet, check out this article to know how to convert the file into a working URL
If you use a Google speadsheet as source feed, you can set up a schedule by choosing a frequency, time and timezone. This way, Bannerwise will be able to sync with the changes that happen in the product information.
Click on "Add feed" once you're done.
For Google Studio it is mandatory to have either "ID" or "Unique_ID" as reference in your feed. If your feed doesn't contain one of those reference, it will result in error.
Step 5: After you’ve added your feed to Bannerwise, you will be asked to map your feed.
By mapping your feed you are connecting your feed attributes to the correct element types in Bannerwise. Each reference has to be labeled as an element type or marked as "Do not import".
There are five element types: Image, text, logo, button, and click area. Here’s an example: When you map the feed attribute "name" as a text element, you will use Bannerwise text elements for this feed attribute.
To start with, click on "Map feed" in the following screen:
Attributes similar to URL, Destination URL, or Final URL always have to be mapped as click areas, they can not be used to trigger a click.
Step 6: Simply select an element or "Do not import" for each attribute in your feed and click on "Done" when you're finished.
Please keep these rules in mind:
Mapping your elements as an image means that it will display the source of the image set in your feed.
Mapping your elements as a text or button will display it as text.
Click areas are used to make your ad clickable. Always map your destination URL as a click area.
Mapping an element incorrectly will require you to remap your feed. Check out the troubleshooting section of this guide for more information.
Next step: Creating your dynamic ads for Google Studio
If you want to know more about this feature and are interested in publishing dynamic Ads for Google Ads, schedule a meeting with our Customer Success Manager. We will provide you with the next steps and all you need to know.
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