Now you’ve added your feed to Studio you should add your feed to Bannerwise. To do this, you need the "ID" and "Element" name of your feed from Studio. Check the last step of Chapter 1 to know where to get this information.
Step 1: Login to Bannerwise and click on “Configurations'' in the top right corner of the hub. Click on “Dynamic”.
Step 2: Click on “Add feed” button.
Step 3: Add a name to your feed and from the network's dropdown, select "Google Studio".
Step 4: More fields will show now. Add the "ID" number you got in Studio as "Profile ID" and use the "Element" name you copied from Studio as "Content Source."
Step 5: Select the client or label that you will be using this feed for.
Step 6: Add the CSV URL of your feed. If you're using a Google Spreadsheet, check out this article to know how to convert the file into a working URL. The feed you are about to upload in Bannerwise has to be the same feed you’ve added to your Studio account in Chapter 1. Don't forget to select the currency and click "Add feed".
For Google Studio it is mandatory to have either "ID" or "Unique_ID" as reference in your feed. If your feed doesn't contain one of those reference, it will result in error.
After you’ve added your feed to Bannerwise, you will be asked to map your feed.
By mapping your feed you are connecting your feed attributes to the correct element types in Bannerwise. Each reference has to be labeled as an element type or marked as "Do not import".
There are five element types: Image, text, logo, button, and click area. Here’s an example: When you map the feed attribute "name" as a text element, you will use Bannerwise text elements for this feed attribute.
Attributes similar to URL, Destination URL, or Final URL always have to be mapped as click areas, they can not be used to trigger a click.
Please keep these rules in mind:
- Mapping your elements as an image means that it will display the source of the image set in your feed.
- Mapping your elements as a text or button will display it as text.
- Click areas are used to make your ad clickable. Always map your destination URL as a click area.
- Mapping an element incorrectly will require you to remap your feed. Check out the troubleshooting section of this guide for more information.
Next step: Creating your dynamic ads for Google Studio
If you want to know more about this feature and are interested in publishing dynamic Ads for Google Ads, schedule a meeting with our Customer Success Manager. We will provide you with the next steps and all you need to know.
CONTENT OF THIS GUIDE:
- Introduction: Dynamic ads for Google Marketing Platform (Studio & GCM).
- Chapter 1: Adding your feed to Google Studio.
- Chapter 2: Adding your Google Studio feed to Bannerwise.
- Chapter 3: Creating your dynamic ads for Google Studio.
- Chapter 4: Exporting your ads for Google Studio.
- Chapter 5: Uploading your dynamic ads to Google Studio.
- Chapter 6: Uploading your dynamic ads to Google Campaign Manager.
- Chapter 7: Dynamic ads Google Studio FAQ.
- Chapter 8: Dynamic ads Google Studio Troublehoot.