Configuring your feed to Studio is the first step to publishing your dynamic campaign. Bannerwise does not support XML feeds for Studio. The steps below apply to
CSV feeds and Google Spreadsheets only.
Step 1: Once you have your feed, login to Studio.
Step 2: Select the tab "Dynamic content" and select an advertiser from the list.
Step 3: Click the "New profile" button.
Step 4: Enter the name of your feed and click on "Create."
Step 5: Click the "New content" button. Here you can indicate the type of content you are uploading.
For this situation, we need a local CSV file or a Google Spreadsheet as a content source. Continue by clicking the "Browse for file" button and select the feed file from your computer or from your Google Drive. Click on "Continue" at the bottom of the page.
If you are using a Google Spreadsheet, it must be shared with both StudioDynamicCreative@system.gserviceaccount.com and studio-
Step 6: Proceed to set the "ID" and the "Reporting label" for your feed. Here you should select a reference like "id" for ID, but this can vary depending on your feed.
Step 7: Next, check that Studio has interpreted the information under "Data Types and
Filters" correctly. For example, check that the currency or prices are interpreted correctly.
Step 8: When you’re done, click "Transform" at the bottom of the page. Google transforms your feed for you so that your attribute specifications meet their specifications.
Step 9: In the next two screens, click the blue "Save and Continue" button to wrap up.
Step 10: Once you have transformed your content, you can navigate back to the “Dynamic Content” tab and select the advertiser that you have added the feed to. Click on the tab titled "Transformed content". The feed you have just added should appear right on top of the list!
Step 11: Copy the "ID" number and "Element" name as they will be required to upload the feed to Bannerwise.
That's it! You're feed is successfully added in Google Studio.
Next step: Adding your Google Studio feed to Bannerwise.
If you want to know more about this feature and are interested in publishing dynamic Ads for Google Studio, schedule a meeting with our Customer Success Manager. We will provide you with the next steps and all you need to know.
CONTENT OF THIS GUIDE:
- Introduction: Dynamic ads for Google Marketing Platform (Studio & GCM).
- Chapter 1: Adding your feed to Google Studio.
- Chapter 2: Adding your Google Studio feed to Bannerwise.
- Chapter 3: Creating your dynamic ads for Google Studio.
- Chapter 4: Exporting your ads for Google Studio.
- Chapter 5: Uploading your dynamic ads to Google Studio.
- Chapter 6: Uploading your dynamic ads to Google Campaign Manager.
- Chapter 7: Dynamic ads Google Studio FAQ.
- Chapter 8: Dynamic ads Google Studio Troublehoot.