Configuring your feed to Studio is the first step to publishing your dynamic campaign. Bannerwise does not support XML feeds for Studio. The steps below apply to
CSV feeds and Google Spreadsheets only.
Step 1: Once you have your feed, login to Studio.
Step 2: Select the tab "Dynamic content" and select an advertiser from the list:
Step 3: Click the "New profile" button:
Step 4: Enter the name of your feed and click on "Create":
Step 5: Click the "New content" button. Here you can indicate the type of content you are uploading:
Fill in the fields below according to your preferences and the type of feed you're going to use. You can choose between:
Content source: Local file, Google Docs, or Remote file.
Format: Choose either CSV or XML or upload the Google Docs spreadsheet.
If selected CSV or XML, add the source feed URL in the last field.
If you want to know more about what options you need to choose, have a look at this resource from Google Studio.
For the sake of this article, we are choosing "Local file". Click on "Continue" at the bottom of the page once you're added the information you need.
The file you upload will be previewed. Click on continue at the bottom.
Step 6: Proceed to set the "ID" and the "Reporting label" for your feed. Here you should select a reference like "id" for ID, but this can vary depending on your feed. Those two fields are mandatory.
On the other hand, "Default" is an optional field. It refers to the "Default" column in your feed if you have one. This column is used to display default content when the dynamic rules you set up don't match any row content.
To know more about what option to choose, read this resource.
Step 7: Next, check the data Studio gives of your feed and select the options you need:
Field type: Select the appropriate data type.
Filterable: If you're going to set up dynamic ruling to define dynamic targeting, check the boxes of the field names you'd like to be able to set rules with.
Display: Toggle ON the field names that are present in the creatives. Normally, the only columns that are not enabled are: ID, Reporting Label, targeting column(s), and reporting dimensions.
Step 8: When you’re done, click "Transform" at the bottom of the page. Google transforms your feed for you so that your attribute specifications meet their specifications.
Step 9: In the next two screens, click the blue "Save and Continue" button to wrap up.
Step 10: Once you have transformed your content, you can navigate back to the “Dynamic Content” tab and select the advertiser that you have added the feed to. Click on the tab titled "Transformed content". The feed you have just added should appear right on top of the list!
Step 11: Copy the "ID" number and "Element" name as they will be required to upload the feed to Bannerwise.
That's it! Your feed is successfully added to Google Studio.
Next step: Adding your Google Studio feed to Bannerwise.
If you want to know more about this feature and are interested in publishing dynamic Ads for Google Studio, schedule a meeting with us! We will provide you with the next steps and all you need to know.
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