Great that you want to build and create a Facebook DPA using Bannerwise. The first step is to upload a DPA feed (Dynamic Product Ad) in Bannerwise. In this section of the Beginner’s Guide, we will cover all basics of adding a DPA and the specifications it needs to comply with.
Before starting, make sure you have a Facebook business account and a Facebook pixel.
At this moment, Bannerwise only supports Facebook Product Catalogs that have selected “E-commerce” as their business type. We will show you how to create your own product catalog later on. The specifications your Facebook DPA needs to follow are the same ones that for Google Ads Retail. Get the feed .XML URL from your Google Merchant Center account, CMS (Content Management System), or Feed Management Platform and upload it to Bannerwise.
- Click on "Configurations" and "Dynamic" in the hub.
- Click on "Add Feed".
- Add a "Feed Name", select "Facebook" from the Network dropdown as network and select a currency. Click on "Add feed" and fill in the rest of the required fields.
Now, you have to start mapping your feed in Bannerwise. If you want to learn how this is done, continue reading.
Mapping your feed in Bannerwise
Mapping your feed is the next step after adding or uploading your feed and is required to complete the add feed process.
To map your feed is to label each feed attribute (i.e. column name) as an element type. By doing this, you choose what kind of element the attribute will turn into when you use it in Bannerwise to build your ads. There are four elements you can choose from: logo, image, text, and button. If you select the option “Not import”, you will not be able to choose this reference while building your ads.
When mapping your feed, please keep these rules in mind:
- Mapping your elements as an image means that it will display the source of the image set in your feed.
- Mapping your elements as a text or button will display it as text.
- Mapping an element incorrectly will require you to remap your feed.
- Elements that are not used for a visual representation like ids or reporting labels do not need to be mapped.
When you’ve added your feed to Bannerwise, it’s time to use your feed and build your first DPA ad set. To learn more about this, read the next section of our Beginner’s Guide: Creating your first dynamic Facebook ads.