The biggest benefit of AMPHTML (Accelerated Mobile Pages) is to improve the performance of the mobile web, loading it faster. At this moment, Bannerwise only supports AMPHTML for Google Ads.
Sinds medio 2018, AMPHTML is the default ad type for new Google Ads accounts, making this feature more and more important. To get a deeper understanding of AMPHTML and its benefits, please check out our blog article.
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