To increase the chance that your audience engages with your ads, you can choose to loop your ads. Below, you can find the steps to adjust the loop indicator to let your ad play multiple times.

💡 Good to know: To loop your ads, you need an ad with at least one active animation. If you have added more than one slide, the “loop indicator” is only visible on the last slide.

In the timeline, you will find a little, grey “loop indicator”, on top of the timeline.

Click to toggle the loop indicator on. It will now turn green.

To decide which frame you want to be the end frame of your ad:

Click the “loop indicator” and simply drag it toward the preferred moment on your timeline. Drop it, and the loop indicator is set.

Make sure that you do not position the loop indicator inside an active animation. This might break the animation and result in unwanted behavior.

💡 Good to know: 30 seconds is the maximum duration an ad can play according to the IAB. Ads playing longer than 30 seconds can be rejected by the advertising network.

Below, we'll break down the functionality of looping ads using various scenarios to help you grasp how they work:

Scenario 1: Slide of 15 seconds + Loop of 14 seconds = Total ad duration of 29 seconds.

In this scenario, the total duration of the ad is 29 seconds. Since 29 is less than 30 (the loop threshold), the ad plays until its natural end, which is 29 seconds. No looping occurs because that would exceed the 30-second limitation.

Scenario 2: Slide of 15 seconds + Loop of 15 seconds = Total ad duration of 30 seconds.

Here, the total duration of the ad is exactly 30 seconds. When the total duration equals the loop threshold (30), the ad plays until this point and then stops. Again, in this scenario, no looping will occur.

Scenario 3: Slide of 16 seconds + Loop of 15 seconds = Total ad duration of 31 seconds.

In this case, the total duration exceeds the loop threshold, reaching 31 seconds. As per the looping ad rule, when the total duration + loop time exceeds 30 seconds, the ad plays until the loop time, which is, in this case, set to 15 seconds.

Scenario 4: Slide of 17 seconds + Loop at second 22.5 = Total duration of 22.5 seconds.

When the total duration is less than 30 seconds, as in this scenario with a total of 22.5 seconds, the ad plays until its natural end and it won't loop since that would exceed the 30 seconds limitation.

Scenario 5: Slide of 17 seconds + Loop of 16 seconds = Total duration of 33 seconds.

In this case, the ad will play for a total duration of 16 seconds and then stop. Since the loop indicator is set on second 16, the ad can't loop because it would exceed the 30-second threshold.

💡 Good to know: If you request an MP4 file and the loop indicator is ON in your ads, the MP4 file will have a duration of 30 seconds. If the loop indicator is OFF, the mp4 file will last the number of seconds your ad is originally