To increase the chance that your audience engages with your ads, you can choose to loop your ads. Below, you can find the steps to adjust the loop indicator to let your ad play multiple times.

💡 Good to know:

To loop your ads, you need an ad with at least one active animation. If you have added more than one slide, the “loop indicator” is only visible in the last slide.

In the timeline, you will find a little, grey “loop indicator”, on top of the timeline.

  • Click to toggle the loop indicator on. It will now turn green. 

To decide which frame you want to be the end frame of your ad:

  • Click the “loop indicator” and simply drag it towards the preferred moment on your timeline. Drop it, and the loop indicator is set. 

Make sure that you do not position the loop indicator inside an active animation. This might break the animation and result in unwanted behaviour. 

When the loop is on, your ad will keep replaying within 30 seconds. This means that if your ad duration is 15 seconds without looping, it will play 2 times.

Our system always takes into account that you play a whole slide until the last available loop. For example, if you have 3 slides of 5 seconds each, and you place your loop indicator on 14 seconds, the total duration of your ad will be 29 seconds.

💡 Good to know:

30 seconds is the maximum duration an ad can play according to the IAB. Ads playing longer than 30 seconds can be rejected by the advertising network.

If you request and MP4 file and the loop indicator is ON in your ads, the mp4 file will have a duration of 30 seconds. If the loop indicator is OFF, the mp4 file will last the amount of second your ad is originally.

To know how looping looks in your ad, check the preview of the ad.

We hope the information in this article was useful to achieve your goal. If there is anything else we can help you with and you couldn't find it in our help center, don't hesitate to contact us by chat. We are always ready to help you.


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