The biggest benefit of AMPHTML (Accelerated Mobile Pages) is to improve the performance of the mobile web, loading it faster. At this moment, Bannerwise only supports AMPHTML for Google Ads.
Sinds medio 2018, AMPHTML is the default ad type for new Google Ads accounts, making this feature more and more important. To get a deeper understanding of AMPHTML and its benefits, please check out our blog article.
This file type has some limitations regarding animations, for example, pulse animations and JavaScript. This means that there are no possibilities for custom widgets or other JavaScript-related features. If you are not able to upload AMPHTML ad sets to your DSP it might be related to the limitations and how these affect the ad set.
💡 Good to know: You can fill in this form and apply for access to HTML5 ads for your Google Ads account.
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