In this section of the Beginner’s Guide, we will explain all there is to know about how to create dynamic Facebook ads with Bannerwise.
In order to complete this section, it is required to have a working feed added to your account. If you don’t know how to do this, or you want to know more about what this feed is, first read this section of the guide.
The starting point for dynamic Facebook ads
As you may know, all navigation starts from our “hub”. In order to create dynamic Facebook ads, you also start at this main point of entry. First, select the “create” tab. In this section of the guide, we are creating your first dynamic Facebook ad. As it is for social media, you have to click on the button that says “social ads”.
Select the type of ads
Then, you’re asked to select the type of ads you’re about to create. Since you are creating a dynamic ad, click the “create dynamic ads” button. The difference between dynamic ads and the other two options, “static ads” and “video ads”, is the content. Dynamic ads are based on a feed, and the content they show depends on this feed. Static and video ads, on the other hand, are not linked to a feed, the content is static.
Select the feed
This automatically brings us to the feed. If all is right, you’ve added a working feed to your account earlier. This feed contains all kinds of information about your products, such as product images, price tags, descriptions, and more. Select the feed that you want to use for your dynamic Facebook ads, and continue.
If you don’t see your feed listed here, you’ve most likely selected the wrong workspace. You can change your workspace by clicking on the dropdown located in the middle of the hub page. From here, try again.
Template or blank canvas
In this part of the Beginner’s Guide, we will explain how you create dynamic Facebook ads from scratch, so select “Create from scratch” to get started. You can also decide to create your ads based on a template, but that’s something for another day.
Choose your ad format
Choose what kind of format you will be designing. Facebook offers several
possible formats, and we accommodate those in Bannerwise. For the sake
of this example, we will go with the Carousel.
Manage your ads
Add an ad set name that you can easily retrieve later on. To be able to manage your ad sets smartly, you also have the option to select or create (sub)folders in by clicking on the “folders” dropdown. This is, of course, optional, but makes storing your ads a lot easier. When you are satisfied with the name and optional folder, click “Done”.
You will then find yourself in the Bannerwise builder, with a 1080x1080 size
that is ready to go.
You’ve now successfully created a dynamic Facebook ad. Let's add some dynamic elements in the next section of The Beginner’s Guide: Adding dynamic elements to your Facebook DPA.