Custom dynamic product ads created in Bannerwise only work with Facebook Product Catalogs that have selected “E-commerce” as their business type.
A Facebook Product Catalog holds information about the items that can be found in your inventory. The information found in your catalog can be used to deliver dynamic ads to people who have searched or looked at items online. You can create multiple different product catalogs for different use cases, languages, or countries. Below, you can find the steps to create your own product catalog.
To get started, you need the following:
Facebook business account
Product feed (Google Merchant/Retail) To know more about the setup and specifications of feed, take a look at our help center article.
Follow the steps below to create a Product Catalog:
Go to Commerce Manager on your Facebook Business Page.
Click on "Add Catalogue"
Click on “E-commerce” and click on "Next".
Select "Upload Product Info" and add a name to your catalog. Click then on "Create".
Click on "View Catalogue".
Under "Catalogue", click on "Items" and click on "Add items".
Select "Use Bulk Upload" and click on "Next".
Select "Scheduled feed" and click on "Next"
Enter the feed URL generated by Bannerwise and click on "Next".
Click on "Daily" as option to update your inventory and click on "Next". We advise a daily schedule, at around 07:00 AM GMT+1, since we sync around 06:00 AM GMT+1.
Enter the default currency for your catalog. In our case, "Euro" and click on "Upload".
Check if there are any issues in your feed columns. If necessary, correct your feed and upload it again. Click on "Upload".
This is it! From this point on you can create campaigns on Facebook using your custom dynamic product ads in this catalog. For more information about this, check this guide.
We hope the information in this article was useful. If there is anything else we can help you with, and you couldn't find it in our help center, don't hesitate to contact us by chat.