When working with dynamic ads, it is possible to create rules and conditions to improve the performance of your ads but, what conditions take higher priority than the others? How can you decide the layout that will display if any product fall under 2 or more conditions? The answer is simple, drag and drop the conditions and define which ones take higher priority than others.
IMPORTANT INFORMATION❗❗
At this moment there are only two types of ads that support Dynamic Rules & Conditions:
From the ad editor, click on “Default”.
You’ll see all the conditions created for the ad set. At this moment, "Condition 3" is the one with the highest priority since it shows on top of the list (excluding the Default estate), and "Condition 2" has the lowest priority since is the last one in the list. To change this order, click on "Manage conditions".
💡 Good to know: The "Default" estate is always displayed at the top of the dropdown menu, and its position doesn't change. Even though it's at the top, the "Default" option has the lowest priority, always. This means its layout will only appear when products don't match any of the conditions set in the adset. Think of the Default as a special case in terms of its position in the dropdown menu.
All the conditions show now on a list. On the left side of each one, you can see a number added. That’s the priority the condition takes. The condition placed at the top of the list is the one with the highest priority and the condition at the bottom of the list is the one with the lowest priority.
To move the conditions higher or lower in the list, hover over one of the conditions and click on it to grab it. Drag it up or down depending on the priority you want to give to it.
Once you’re done defining the priority each condition will take, click on “Save & Close”.
If changes are successfully saved, you'll get a notification.
If you click again on "Default" you'll see that the order of the conditions has changed based on the order you just defined. Now "Condition 1" is on top of the list and "Condition 3" is at the bottom.
You're done! You now know how to prioritize dynamic conditions and define what layouts will show for those products that fall under two or more conditions.
If you want to know more about this feature and are interested in using it, schedule a meeting with us! We will provide you with the next steps and all you need to know.